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SiteSphere enables NLG Analytical to build and launch its new large, e-commerce site in less than 12 weeks

ActiveBrand’s SiteSphere CMS Enterprise platform has enabled a new e-commerce site to be created and launched in less than 12 weeks by NLG Analytical Ltd, a leading supplier of chromatography instruments, supplies and service.

NLG Analytical adopted a content management system (CMS) for its debut e-commerce venture to gain instant and complete control over managing products, marketing, promotions and general site content. The ability to manage content without the need for web-programming skills enables responsibility for the site’s content to be shared between relevant sales, service, admin and marketing departments — with quality managed through central editing procedures.

Some of the benefits of switching to SiteSphere CMS were realised during the creation of the site: The entire project took less than 12 weeks from its initiation in May to its launch in August — a timescale that would have been difficult to achieve by other means without adding the expense of a large development team. "This was probably the fastest e-commerce project of this scale we’ve ever been involved in," says ActiveBrand’s Peter Chapman.

www.nlg-analytical.com offers around 2,000 products to the analytical laboratory marketplace. Alongside e-commerce, the new site contains a wealth of information about the company’s ‘Labserv’ service platform, as well as its own ‘v-kit’ chromatography instrument qualification product.

"This was an ideal project for SiteSphere. A large part of NLG Analytical’s business is generated from product sales. The new website and online store opens this activity, and NLG’s advantages, to a wider global marketplace," Peter Chapman adds.

Commenting on the project, Neil Gowans, director of NLG Anaytical, says: "It was a major decision to add an e-commerce channel to our business. We chose SiteSphere for the control it would give us over the day-to-day running of the site. Additionally important was the support we received from ActiveBrand in creating and tailoring features to our very specific sector. We have achieved everything we wanted for the site to date, and we have a clear development path to make the site a core, integrated part of our business. With SiteSphere we’re confident that we’ll succeed in our aims of becoming a major player in the analytical laboratory instrument supplies and service sector."

The project was managed on behalf of NLG Analytical by open source marketing agency Curtis Bollington Ltd.

Further information about NLG Analytical is available from Neil Gowans, NLG Analytical Ltd.,
Tel: 01260 274266, email: neil.gowans@nlg-analytical.co.uk
web: www.nlg-analytical.com

More information about SiteSphere from Peter Chapman, ActiveBrand Ltd:
Tel: 01223 257711, email: peterc@activebrand.com,
web: www.sitesphere.com

Issued by Curtis Bollington Ltd:
Tel: 0870 420 4221, email: curtis@copwriterandpr.com.